Challenge: CallPlus wanted a fresh way to engage employees at their upcoming Kickoff event. They were ready to introduce their latest business plan and needed a way to get staff excited about it.
Approach: The conference, which was entitled “Take the Middle Ground’ had a single, military theme, and we developed every aspect of the event around that. We tasked an acting troupe, dressed in full military garb, to interact with and entertain staff at the event. The conference room was camouflaged with military paraphernalia, disguising a simple conference room as a full-fledged military base. Gift boxes were designed based on traditional 1940s military ration packs, filled with snacks, chocolates, mini binoculars and classic, plastic army men. Team building exercised were organised for staff members, who raced to assemble puzzles of CallPlus GM, Kelvin Hussey’s face. Outcome: The CallPlus Kickoff event was overwhelmingly well-received. It drove the message home in a fun, energetic way.