CHALLENGE Canon is a one-stop-shop for education providers, but few teachers and principals were aware of the extent of their offering. To spread the word, Canon wanted to arrange as many meetings with schools as possible. APPROACH To appeal to our time-poor audience we created a mailer that played on the cliché of sweetening up teachers by sending them an apple. We included the message, “Canon has everything you need to get you through the day," with a personalised letter and special offer. OUTCOME The creativity of the mailer received fantastic feedback, with 30% of recipients wanting to meet in person to hear more about Canon’s range.