CHALLENGE Canon Australia wanted to showcase their end-to-end information management system in an informational video – the real challenge was demonstrating this complex system (involving a suite of clever software and hardware solutions) in a simple, engaging way. We think we succeeded in delivering content that delivered the brief. Watch what we call an ‘infotaining’ video and decide for yourself. APPROACH With an easy to follow script that first highlighted the pain point of data typically contained in silos and not easily accessible, our combination of animation and live action takes viewers through the process of information capture-manage-share-store-deliver to whoever and wherever. OUTCOME A video that resonated with Canon’s target audience of SMB to large organisation decision makers initiating leads and helping to further Canon’s status as a world leader in information management.