CHALLENGE Canon Australia’s Business Imaging Division wanted a corporate video to set the tone for their bi-annual sales conference, an event that motivates their sales force to drive greater profit. APPROACH We created a video that focused on looking at time in a new way. By breaking an average salesperson’s day into seconds, we illustrated how seemingly small daily choices can make a huge difference, inspiring our audience to make every second count. OUTCOME The video received an outstanding reception. The sales force left motivated, with a clear way to get more from each day and a renewed sense of purpose and loyalty.