Challenge: To stay competitive, Australian businesses need smarter, more mobilised ways of working. By conducting research that spanned all major sectors and business sizes, Canon identified the processes and problems holding companies back from being more productive. We were tasked with branding and communicating the results. Approach: Working closely with our client, we identified three key areas where Canon’s suite of clever software and hardware solutions could help transform businesses. We needed an overarching ‘brand’ that would encapsulate the solutions and resonate with customers. Outcome: An ongoing and resounding success. From survey results to official launch at the CeBIT Exhibition in May 2014, BT had less than six months to create the brand, turn dry stats into compelling key findings and infographics, design digital and traditional campaign elements and cap it with a clever video. Hundreds of customers clamoured to get face-time with Canon’s WORK 3.0 experts at CeBIT. As trigger eDMs roll out, demand continues to roll in.