CHALLENGE Few people realise that to successfully prevent hair loss, you need to start early. Clive Hair Clinics wanted to spread the word while promoting their services. APPROACH By exaggerating Clive Hair Clinics’ message, we developed a startling billboard that would be understood instantly (vital when you’re chasing an orange light!). OUTCOME The simple, quirky messaging achieved cut-through and positioned Clive Hair Clinics as a contemporary, confident brand. They were extremely pleased with the ROI… and the coverage.