CHALLENGE Datacom wanted to promote their DataPay payroll products to Kiwi HR Managers. Our task was to communicate a complex range of product combinations and a variety of benefits in a simple, compelling way. APPROACH We emphasised Datacom’s local roots, with analogous close ups of real people in beautiful and distinctively NZ environments. For clarity and visual immediacy, we used a typographical device to thread “HR” into every headline. OUTCOME The brochures were a hit with Human Resource departments, receiving the cut-through Datacom required and the response they were hoping for.