CHALLENGE Allied Workforce needed to raise the profile of their brand before an upcoming public float on the stockmarket. Our job was to create awareness via a TV campaign that incorporated their existing jingle and showcased the various industries they worked in. APPROACH We re-recorded their jingle to include whistling and showed workers going about their jobs with a whistle and a smile. Simple and incredibly effective, the idea connected with viewers and changed perceptions. OUTCOME The TVC achieved tremendous positive feedback, ensuring the aim of the advertising - the public float - was a success.