CHALLENGE MyBiz wanted to launch a new expo event aimed at SME business owners. They needed to attract both exhibitors and visitors on a lean budget. APPROACH We developed a striking logo and brought it to life with 30 and 15 second TVCs. A strong call to action promised business owners they could shrink their bills by bringing them to the Expo. OUTCOME The messaging resonated with business owners and quickly filled up all the exhibit slots available. On the heels of a great turnout, it looks like this will be the first of many MyBiz Expos to come.