As brand marketers, how do we stop choice paralysis from damaging our bottom line? Steve Ballantyne spoke at the NZ Marketing Summit about how we can help our customers feel confident in their decision making.
Over the last 20 years, product choice in almost every category of life has exponentially grown. Between newer and better product options being introduced every day and more and more digital, social and mobile channels to market with, there is a constant barrage of choice for consumers. While infinite choice may seem like a good thing, studies show the providing more options and more information actually causes more confusion, leading to what is known as “buyer paralysis”. Give it a watch to find out more!