CHALLENGE Borneo Investments wanted a website to market Orchard Estate, a new subdivision in Kerikeri. Despite the estate being mid-development, the website had to reflect the end result. APPROACH We used panoramic photos with lush, juicy colours and alluring headlines to draw buyers in and capture their imaginations. Every element of the website, from design and copy to navigation, evoked the feeling of the architecture, the surroundings and daily life at the estate. OUTCOME The website makes it easy to imagine living at Orchard Estate, and extremely inviting to do so.