CHALLENGE Zeacom is a world-leader in business communication technology. They required an ad campaign to attract business customers in the US market. APPROACH We developed a series of print ads that showed the profiles of two faces, nose to nose. Despite appearing so close, the people were clearly from different countries. In the small space between the faces, we depicted a short conversation always ending with a twist. OUTCOME The ad campaign reinforced new branding we had recently developed and successfully generated awareness for the brand and their technology.