If you’re in the business of selling to businesses, this digital marketing eBook is for you. B2B marketers must accept the reality – buyers are increasingly searching online, and may be as much as 90% through their decision-making process before they reach out to you.
Following the steps and tips in this digital marketing eBook will help you understand and successfully deploy the new tools of ‘digital engagement’.
Research and Strategy
The buyer’s journey to finding you begins with you understanding your target buyers.
Be the ‘hero’ and address those buyer concerns and pain points in enticing and winning ways.
Nurture leads in a one-on-one way, building trust with every personalised ‘touch point’ as you move them along the sale cycle.
Customer Engagement & Analytics
Help the buyer with relevant content all the way to ‘close’ and continue the high level of service after. We’ll also show you how to measure, refine and relentlessly improve.
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Steve Ballantyne, founder and Managing Director of B2B Marketing Agency BallantyneTaylor is widely recognised as one of New Zealand’s leading B2B marketing strategists. Steve’s passion for innovative branding strategy – on and offline – has culminated from 25 years spent starting and building many businesses of his own – in New Zealand and Australia. With 20 years as Managing Director of BallantyneTaylor, he’s become adept at helping others grow their businesses into strong brands too.
With coal face business experience and an extensive knowledge of brand building and digital marketing, he has helped clients harness the possibilities (and avoid the pitfalls) of the evolving digital marketing environment and emerging technologies to create integrated marketing campaigns with more bite. And better results.
At BallantyneTaylor, Steve has worked with leading Australasian companies including Canon, Nufarm, Lockwood, Westfield, Wrightson, Ballance, AgResearch, TrustPower, Anchor, Lumley Insurance, AON, CallPlus Group, David Forman, Danske Mobler, and Unitec. To name a few.