CHALLENGE With the installation of fibre for NZ schools, CallPlus had designed a UFB package that blew their competitors out of the water. They wanted to let schools know their offer was the best without sounding grandiose and inauthentic. APPROACH To reframe the argument and let our audience draw their own conclusion, we created a mailer that included the line, “Put us to the test," a personalised letter and an exam style “test paper” the recipient could use to compare CallPlus’ offer to others in the market. OUTCOME The confidence and test format of the mailer resonated with education providers, resulting in high uptake NZ wide.
