CHALLENGE CallPlus wanted to promote their Wi-Fi hotspots to businesses, such as cafés and restaurants, and encourage them to put free Wi-Fi on their menu. APPROACH We designed a clever little smartphone application to let customers find cafés with free Wi-Fi… and in turn, help cafés find customers! This free application shows customers where the closest business offering free CallPlus Wi-Fi is located. Once in-store, specials pop up on your mobile, so your hosts can promote their goodies as you surf online. OUTCOME By providing a clever way to attract customers and increase sales, CallPlus’ hotspots are selling like hotcakes.