CHALLENGE Canon Australia has a large and complex website. They wanted to turn site visitors into customers by tailoring content to resonate with them. APPROACH We designed panels to sit on strategic parts of Canon’s website to target different business customers. The clean, professional design could easily adapt to changing offers and profile products and services. We used fresh, eye-catching imagery and striking headlines that reflected the appearance and language of the different audiences. OUTCOME The panels acted like online billboards, driving promotions and expanding customers’ knowledge of Canon’s vast offering.