Challenge: You’ve read the book, now see the movie. BT had already developed and launched Canon’s highly successful Work 3.0, the brand and campaign behind the software, technology and processes that could help make Australian businesses be more efficient, productive, agile and competitive. Now we needed to turn the statistical infographics we had previously developed into a powerful yet ‘campaign-relevant’ video. Approach: The focus was really on bringing the infographics that challenged businesses to life and make them work in an animated video. Outcome: ‘Snooze and lose’. We told businesses that, to stay competitive, they needed to wake up to Work 3.0. The result was a clever video that continues to invoke a high watch-retain-contact ratio from targeted, embedded eDMs, the Canon website and digital advertising.