CHALLENGE Canon Australia’s extensive research revealed how much time SME employees spend on admin and what they think about it. How do you use those customer insights to create compelling reasons why businesses need Canon’s clever print and document devices and systems? APPROACH Turn dry stats into an “Automate my admin” knowledge platform with the use of unique and engaging infographics that simply highlight “issues” and solve them in a memorable way. OUTCOME With website, eDM’s and digital marketing, Canon Australia gained significant traction in the small to medium business sector, receiving positive feedback from consultants and prospective clients who were able to instantly grasp the benefit story.
