This is the most successful direct mail campaign we have ever produced. Canon Australia briefed us to find a way into the hearts, minds and diaries of Australia's top 50 CIOs. CIOs of companies like Telstra and Quantas. The objective was to provide a memorable door opener for their sales team to follow up. The product was Canon's Manged Document Services (MDS). The concept we developed dynamically communicated the level of savings the CIO's companies would make with Canon MDS. The results were mind boggling. We only sent out 50 packs, and Canon's sales team were able to secure 20 meetings. A 40% strike rate.