CHALLENGE Canon Business Australia wanted to meet with CIOs of large companies to promote their Managed Document Service, a solution that could save hundreds of thousands of dollars annually. APPROACH First, we sent CIOs a teaser including a mysterious card embossed with a code. A few days later, we sent a locked briefcase that required the code to open it. The case was packed with beautifully designed fake money, and a personalised letter explaining this was the amount Canon had calculated their company could save. OUTCOME Most agencies consider 5% response to 3D mail a success. Over 30% of the CIOs who received our mailer agreed to a meeting.