CHALLENGE Canon Australia wanted to take their flagship Managed Document Services (MDS) that was exclusive to the largest enterprises and promote it to smaller businesses. APPROACH With a myriad of products, proprietary software, complicated systems, processes and people to explain, we needed to make the complex simple. OUTCOME A powerful MDS Essentials print and online campaign made it easy for Canon area managers to sell and simple for prospective SMBs to understand and appreciate. Sales in out-sourced document managed solutions are growing and feedback is glowing.
