CHALLENGE Canon is renowned for their technology, but that’s not all they do. Canon help businesses work smarter and more sustainably with cutting-edge technology and software tailored to their needs and they needed a new look to shift perception. APPROACH We created a dynamic block device that could evolve and adapt to any collateral, and used a light, punchy colour palette to make content pop. OUTCOME Since the rebrand, Canon has made serious in-roads into the larger business market and profits have jumped. The new look has also proved popular internally.