CHALLENGE David Forman are leaders in innovative, cutting-edge sales training; however, tired, dated branding made them appear behind the game rather than accurately reflecting their brand qualities. APPROACH We developed a fresh, visual language for the brand with a new tagline to inspire action. With a contemporary colour palette, blurred imagery of professionals on the move and a unique arrow icon, we created a dynamic look evocative of innovative, results-driven training. OUTCOME The new look effectively captured their offering and repositioned the brand, resulting in better staff morale, refreshed brand awareness and an increase in bookings.
