CHALLENGE David Forman, acknowledged leaders in staff training, wanted to reach businesses who invested heavily in sales staff and resources to sell their wares at Fieldays, NZ’s largest agricultural event. They asked us to create a “door opener” that communicated how their training could benefit those businesses in a tangible way. APPROACH An irresistible but cost-effective DM piece and a relevant “minty” premium that piqued interest with a clear call-to-action. OUTCOME Positive reactions from every recipient and a happy client who received “exciting leads”.
