CHALLENGE The key to David Forman’s success can be attributed to constantly keeping abreast of the latest trends in sales, leadership and personal effectiveness. So when they decided to introduce a new line of programmes, they knew they needed to refresh their website to coincide with the launch. APPROACH As we designed David Forman’s original website, it was only natural that we saw them through their website refresh too. We updated the overall design for a more modern feel. We included impactful imagery and more compelling content to make the website more relatable to current and prospective customers. OUTCOME The result is a more user-friendly website. There are now more points of engagement to draw users in and a new programme finder allows for better navigation, improving the overall UX of the David Forman site.