Challenge: Downunder Insurance wanted a cost-effective way to create brand awareness with a younger audience. Approach: We launched an interactive competition for a round-the-world trip, with video entrants judged by facebook and youtube members. The winner then updated Downunder’s facebook page throughout their voyage with entertaining videos and posts. Outcome: Activity on Downunder’s Facebook page spiked, with 11,392 people visiting Downunder’s Facebook contest application and every post receiving around 230 comments from our target community.
