As a mobile retailer without a physical store, Harrisons Carpet One needed to drive sales by phone. To do that, they needed to demonstrate quality and build trust. We took this barrier to sale and turned it into a unique selling point – Carpet One brings their carpet to the customer’s door, allowing them to see how it will work within their own home, with their own furniture and surroundings. We accentuated the fact that the “Sale Happens at Your Place” throughout TVCs and print ads. We gave each ad a unique point of difference, often fashion-focused twists to reinforce the message that Carpet One offers not only competitive prices, but a stylish and premium product as well.
Harrisons Carpet One TVCs and print ads have been repeatedly successful in keeping the phones ringing, despite the fact that the company operates as a mobile retailer. We continuously collaborate with Harrisons to develop new and innovative sales concepts for Carpet One.
“After conducting research, we knew we needed to ensure that the ‘quality and service’ elements of our business were well communicated whilst retaining the lead generation component of the advertising. Ballantyne Taylor‘s stylish new campaign helped address this and the response from customers and internally has been pleasing.”
- Margaret Ross Group Marketing Manager Harrisons