CHALLENGE Harrisons Energy Solutions needed help moving a product that, until recently, was notorious for its high price and brief lifespan. With new advances in technology, solar power has never been more affordable than it is today. But how do you prove its value to a sceptical audience? APPROACH To grab attention, we highlighted the savings benefits of a Harrisons solar system. wIth the promise of up to 50% savings on power bills, hitched with an affordable starter pack, solar panels became an economical, sustainable source of energy with an impressive ROI. To further demonstrate the value of a Harrisons solar unit, we leveraged off their sister company, Harrisons Carpet, known for their service, reliability, quality and price. OUTCOME Harrisons’ solar services has rolled out in four North Island regions and the promotion is exceeding retail expectations.