CHALLENGE The Mayoress’ Ball, a charitable event hosted by the Mayor and Mayoress of Auckland, needed to attract high society and big spenders on a very slim budget. APPROACH Without the budget for a photo shoot, we used an illustrative, painterly style to create a feeling of opulence and energy that could be incorporated into all the collateral for the ball, from the invitations to the tickets, posters, website and program. OUTCOME The event sold out many weeks in advance, raising over $180K for charity and ensuring this would be the first of many more Mayoress’ Balls to come.
