CHALLENGE The Mayoress’ Ball, a charitable event hosted by the Mayor and Mayoress of Auckland, needed to attract high society and big spenders on a very slim budget. APPROACH We devised a stylish, interactive invitation that recipients had to unlace to open – similar to an item of elegant evening wear. The design gave recipients a taste of the glamour and intrigue the masked ball would deliver. OUTCOME The seductive invitation did its job. Despite the high price tag, the tickets sold out many weeks in advance and the night successfully raised over $180K for charity.