CHALLENGE Rothbury Insurance Brokers wanted to rebrand an insurance policy for vehicles and make it stand out in a crowded market. The policy was unique in that it could be purchased from car dealerships and take effect instantly so customers didn’t have to worry about dinging their new Porsche on the way home. APPROACH We developed a new name for the policy, “Go cover”, and brought it to life with bold, graphic branding that represented a green traffic light. OUTCOME The new branding gave the policy clarity to both dealers and customers, creating awareness and driving sales.
