CHALLENGE Skinfood, a new skincare range in an already cluttered, competitive market, was up against global brands with huge budgets. They needed a compelling brand identity to create an impact and attract customers. APPROACH We used a light, illustrative style to create a feeling of soft, natural goodness and highlighted the beautifully fresh and healthy New Zealand-sourced ingredients to give Skinfood a unique selling point. OUTCOME The natural beauty of the design stood out from the overly photoshopped, plastic-looking international skincare advertising. Trade and consumer customers adore the unique approach, resulting in phenomenal ROI for our clients.