CHALLENGE A large company with many franchises, Speedy Signs needed a brand refresh to update their look, reinforce the benefits of their services, and reflect their position as industry leaders. APPROACH We created a vibrant logo design with a digital, 3D feeling that glowed against an inky black background and a benefit-driven tagline to expand perception of the company’s offering. OUTCOME The graphic new design worked effectively on everything from the company’s vehicles and shop fronts nationwide, to all of their off and online communications. It revitalised the brand and, according to positive feedback, has been a hit with customers.
