CHALLENGE Turn a small budget into a big result. Speedy Signs had the classic B2B dilemma. With a modest budget, they wanted to create a memorable campaign that put them top of mind with business customers of all sizes – nationwide. APPROACH We created a tongue-in-cheek animated TVC making a Speedy van (signage designed by BT naturally), literally the hero. The friendly Speedy van travelled from urban to industrial to countryside, transforming ‘vanilla’ and bland to colourful and branded. OUTCOME Speedy Signs have received new business directly as a result of the TVC play out. Franchisees continue to praise the advert. The TVC itself has been attributed by our client as the paramount reason why not only customers but prospective franchisees ring them. In terms of web hits? Just google ‘speedy’ and see who pops up number one.