This legendary B2B ad is from a time when women were apron-wearing housewives, men smoked pipes and wore suspenders and the web was the domain of the 8-legged variety; however,it's still just as relevant today.
Despite the many changes over the last 60 years, the basics of buying remain the same. The product is still only part of the picture. Buyers still gravitate towards familiar brands with personalities that they can identify with.
Create a brand that answers these timeless questions and you'll create customers at the same time.
This famous McGraw-Hill print advert was written by John Peebles, Creative Director at Adler Boschetto Peebles and Partners. Itfirst ran in Business Week in 1958, and it was named one of the 10 best ads of that year.
What's your favourite B2B ad?