Want to improve your marketing ROI? Start today with this FREE digital marketing eBook.

If you’re in the business of selling to businesses, this digital marketing eBook is for you. B2B marketers must accept the reality – buyers are increasingly searching online, and may be as much as 90% through their decision-making process before they reach out to you.

Following the steps and tips in this digital marketing eBook will help you understand and successfully deploy the new tools of ‘digital engagement’.

digital marketing ebook

Research and Strategy

The buyer’s journey to finding you begins with you understanding your target buyers.

digital strategy ebook

Content Marketing

Be the ‘hero’ and address those buyer concerns and pain points in enticing and winning ways.

b2b marketing ebook

Marketing Automation

Nurture leads in a one-on-one way, building trust with every personalised ‘touch point’ as you move them along the sale cycle.

b2b strategy ebook

Customer Engagement & Analytics

Help the buyer with relevant content all the way to ‘close’ and continue the high level of service after. We’ll also show you how to measure, refine and relentlessly improve.

Free digital marketing eBook
Download your
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About the
Author
Steve
Ballantyne

steve ballantyne marketing

Steve Ballantyne, founder and Managing Director of B2B Marketing Agency BallantyneTaylor is widely recognised as one of New Zealand’s leading B2B marketing strategists. Steve’s passion for innovative branding strategy – on and offline – has culminated from 25 years spent starting and building many businesses of his own – in New Zealand and Australia. With 20 years as Managing Director of BallantyneTaylor, he’s become adept at helping others grow their businesses into strong brands too.

With coal face business experience and an extensive knowledge of brand building and digital marketing, he has helped clients harness the possibilities (and avoid the pitfalls) of the evolving digital marketing environment and emerging technologies to create integrated marketing campaigns with more bite. And better results.

At BallantyneTaylor, Steve has worked with leading Australasian companies including Canon, Nufarm, Lockwood, Westfield, Wrightson, Ballance, AgResearch, TrustPower, Anchor, Lumley Insurance, AON, CallPlus Group, David Forman, Danske Mobler, and Unitec. To name a few.

Book Steve now, for your
next conference or a
one-on-one conversation.
steve@ballantynetaylor.co.nz